Analysis of SimpleSwap Ltd (SimpleHold) as a Broker The official website provided, https://simplehold.pro/, is associated with SimpleHold, a non-custodial cryptocurrency wallet, not a broker in the traditional sense (e.g., trading platform or financial intermediary). However, since the query references “brokers” and SimpleSwap Ltd, which is linked to SimpleHold and SimpleSwap (a cryptocurrency exchange platform), I will analyze SimpleHold (and its relation to SimpleSwap) across the requested dimensions: online complaints, risk level, website security, WHOIS lookup, IP and hosting, social media, red flags, regulatory status, user precautions, brand confusion, and website content. This analysis will treat SimpleHold as the primary subject (based on the provided URL) while addressing its connection to SimpleSwap where relevant.

1. Clarification of SimpleHold and SimpleSwap Relationship ¶

SimpleHold is a non-custodial cryptocurrency wallet launched in 2021, designed for storing, sending, and receiving cryptocurrencies and NFTs. It emphasizes simplicity, security, and user control over private keys.
SimpleSwap is a separate but related cryptocurrency exchange platform that allows users to swap cryptocurrencies without registration. SimpleHold is a partner project of SimpleSwap, and users can exchange assets stored in SimpleHold via SimpleSwap.
SimpleSwap Ltd appears to be the legal entity behind both projects, with its user agreement governed by the laws of England and Wales.
The query’s reference to https://simplehold.pro/ as the official website of SimpleSwap Ltd seems inaccurate, as https://simpleswap.io/ is the official website for SimpleSwap, while https://simplehold.pro/ is for SimpleHold. This discrepancy suggests potential brand confusion, which will be addressed later. For this analysis, I will focus on SimpleHold (https://simplehold.pro/) as the primary subject, with references to SimpleSwap where necessary to address the query’s context.

2. Online Complaint Information ¶

Trustpilot Reviews for SimpleHold:
SimpleHold has a 4-star rating on Trustpilot based on 16 reviews (as of 2021).
Positive feedback highlights ease of use, speed, and convenience for storing cryptocurrencies like Bitcoin. Users appreciate the non-custodial nature (private keys stored locally) and the ability to use it as cold storage. One user praised the support team for resolving an issue with sending THETA.
No specific complaints were noted in the reviews, but the small sample size (16 reviews) limits the depth of insight. The lack of recent reviews (post-2021) suggests limited user engagement or marketing on review platforms.
Trustpilot Reviews for SimpleSwap:
SimpleSwap has a 4.6-star rating based on over 9,000 reviews, indicating a stronger user base and more robust feedback.
Complaints about SimpleSwap (not SimpleHold) include occasional delays in transactions or issues with exchange rates, but these are not directly relevant to SimpleHold’s wallet functionality.
Other Sources:
No significant complaints were found on platforms like Reddit, BitcoinTalk, or other crypto forums specifically targeting SimpleHold. However, the wallet’s relatively low visibility (compared to SimpleSwap) means fewer users may have shared experiences.
A Scam Detector review exists for simplehold.io (not .pro), but it lacks detailed complaint data and focuses on general risk assessment. Summary: SimpleHold has limited but generally positive user feedback with no major complaints. The small number of reviews suggests it’s less widely used than SimpleSwap. No evidence of widespread scams or fraud was found, but the lack of extensive user feedback warrants caution.

3. Risk Level Assessment ¶

Traders Union Risk Assessment (2025):
SimpleHold’s Trust Tracker Index indicates a neutral reputation with a balanced mix of positive and negative feedback. It performs comparably to industry peers but has areas for improvement in trust and customer satisfaction.
The domain’s 4-year stability (registered in 2021) suggests moderate reliability, but its low backlink profile indicates limited online visibility and authority, which is a red flag for digital credibility.
CaptainAltcoin Review (2022):
Describes SimpleHold as low-risk due to its non-custodial nature, where users control their private keys, reducing the risk of hacks or mismanagement by the platform. However, it advises caution since SimpleHold is relatively new and hasn’t been tested over time.
Scam Detector (2021):
Assigns simplehold.io a medium-low authoritative score, suggesting it could be flagged as risky or controversial. However, this analysis is for a different domain (.io vs. .pro) and lacks specific evidence of scams.
General Risk Factors:
Non-custodial wallets inherently carry lower risk than custodial platforms (e.g., exchanges like SimpleSwap) because funds are not held by the provider. However, users are responsible for securing their private keys, and SimpleHold cannot recover lost keys or reverse transactions.
The wallet’s decentralized nature and lack of KYC requirements reduce regulatory oversight but increase the risk of misuse (e.g., by bad actors). Summary: SimpleHold has a moderate risk level. Its non-custodial design and user control over keys lower the risk of platform-related issues, but its newness, limited visibility, and small user base suggest caution. The neutral Trust Tracker score and low backlink profile indicate it’s not yet a dominant player in the crypto wallet space.

4. Website Security Tools and Analysis ¶

SSL/TLS Certificate:
The website https://simplehold.pro/ uses HTTPS, indicating an SSL/TLS certificate is in place to encrypt user data. This is a standard security feature for crypto wallets.
Privacy Policy and Compliance:
SimpleHold’s website does not require personal data or KYC for wallet use, reducing privacy risks. However, there’s no detailed information on whether the site complies with GDPR, CAN-SPAM, or other privacy regulations. A privacy policy should explicitly state data collection practices, cookie usage, and user rights.
No evidence of a cookie consent mechanism or Data Subject Access Request (DSAR) forms was found, which could be non-compliant with GDPR if the site targets EU users.
Security Features:
SimpleHold emphasizes client-side encryption for private keys, stored in an encrypted backup file on the user’s device. Users have confirmed they can decrypt these files, indicating robust local security.
The wallet is available as a browser extension (Chrome, Firefox, Brave, Opera) and mobile app, which are potentially vulnerable to phishing or malicious extensions if not downloaded from official sources.
Vulnerability Scanning:
No public reports of data breaches or vulnerabilities specific to simplehold.pro were found. However, general website security best practices (e.g., regular malware scans, WAF implementation) are recommended, as outlined by SiteLock.
The site’s low backlink profile suggests limited third-party integrations, which reduces the risk of malicious scripts but also indicates lower SEO authority. Summary: SimpleHold’s website employs basic security measures (HTTPS, client-side encryption), but there’s no evidence of advanced protections like malware scanning or GDPR compliance. Users should verify the authenticity of browser extensions and mobile apps to avoid phishing risks.

5. WHOIS Lookup ¶

Domain Information:
Domain: simplehold.pro
Registration Date: Approximately 2021 (4 years active as of 2025).
Registrar: Not specified in available data, but the domain’s stability suggests a reputable registrar.
Registrant: Likely SimpleSwap Ltd, as the user agreement references this entity. WHOIS privacy protection may obscure exact details.
Analysis:
A 4-year-old domain indicates moderate stability, which is positive for trustworthiness.
No reports of frequent ownership changes or downtime were found, which would otherwise raise red flags.
The .pro TLD is less common than .io (used by SimpleSwap and other crypto platforms), but it’s not inherently suspicious. Summary: The simplehold.pro domain is stable and moderately trustworthy based on its age and lack of ownership issues. WHOIS privacy protection is common in the crypto space and not a red flag unless paired with other suspicious indicators.

6. IP and Hosting Analysis ¶

Hosting Provider:
Specific hosting details for simplehold.pro are not provided in the available data. However, crypto wallets typically use cloud providers like Cloudflare, AWS, or Google Cloud for scalability and DDoS protection.
IP Address:
No public IP address or geolocation data is available. If hosted on a shared server with dubious sites (e.g., as noted for cryptohold.pro), it could increase risk, but no such evidence exists for SimpleHold.
Security Implications:
Hosting on a reputable provider with DDoS protection and regular security updates is critical for crypto wallets. Without specific data, we assume SimpleHold follows industry standards.
The decentralized nature of the wallet (no server-side storage of keys) reduces reliance on hosting security, as funds are not stored on the provider’s servers. Summary: Limited data prevents a detailed IP/hosting analysis, but SimpleHold’s non-custodial design mitigates hosting-related risks. Users should ensure the website is accessed via HTTPS and not a phishing domain.

Official Channels:
SimpleHold has a presence on platforms like Twitter/X, Telegram, and possibly Discord, as is common for crypto projects. Exact handles are not specified in the data but can be found on simplehold.pro.
SimpleSwap has a more active social media presence, with frequent updates on Twitter/X and Telegram about partnerships (e.g., Nuls, Digibyte) and platform features.
Engagement:
SimpleHold’s social media activity appears limited compared to SimpleSwap, reflecting its smaller user base and lower visibility.
No reports of fake or impersonating social media accounts were found, but crypto projects are common targets for phishing scams via fraudulent accounts.
Red Flags:
A low social media presence (relative to competitors like Trust Wallet or MetaMask) could indicate limited marketing or community engagement, which may hinder trust.
Users should verify official social media links directly from simplehold.pro to avoid scams. Summary: SimpleHold’s social media presence is minimal, which aligns with its niche focus but limits community trust. Users should stick to verified channels to avoid phishing risks.

8. Red Flags and Potential Risk Indicators ¶

Low Online Visibility:
SimpleHold’s weak backlink profile and low web mention index suggest limited digital authority, which can be a red flag for trustworthiness in the crypto space.
Newness:
Launched in 2021, SimpleHold is relatively new compared to established wallets like Trust Wallet or Exodus. Its lack of long-term testing raises caution.
Limited User Feedback:
Only 16 Trustpilot reviews indicate low adoption or marketing, which could reflect limited scrutiny or a niche user base.
No KYC:
The absence of KYC requirements is a double-edged sword: it enhances privacy but increases the risk of misuse by bad actors, potentially attracting regulatory scrutiny.
Brand Confusion:
The query’s conflation of SimpleSwap Ltd with simplehold.pro suggests potential confusion between SimpleHold and SimpleSwap, which could be exploited by scammers (see below).
No Transaction Reversal:
SimpleHold cannot reverse transactions or recover lost keys, which is standard for non-custodial wallets but poses risks for inexperienced users.
Comparison to Similar Domains:
cryptohold.pro (unrelated) was flagged as risky due to proximity to suspicious websites, but no such evidence exists for simplehold.pro. Users should avoid mistaking similar domains. Summary: Key red flags include low visibility, limited feedback, and the wallet’s newness. While no direct evidence of scams exists, these factors suggest moderate risk, especially for users unfamiliar with non-custodial wallets.

9. Regulatory Status ¶

Legal Entity:
SimpleHold is operated by SimpleSwap Ltd, with its user agreement governed by the laws of England and Wales. This provides a legal framework but doesn’t confirm regulatory compliance.
Crypto Regulation:
In the UK, crypto businesses must register with the Financial Conduct Authority (FCA) for anti-money laundering (AML) compliance. No evidence confirms SimpleHold’s FCA registration, but its non-custodial nature may exempt it from some requirements, as it doesn’t hold user funds.
SimpleSwap, as an exchange, is more likely to face regulatory scrutiny. Its partnership with SimpleHold suggests shared legal oversight, but no specific regulatory violations were found.
Global Compliance:
The lack of KYC aligns with decentralized platforms but may conflict with regulations in jurisdictions like the US or EU if SimpleHold targets those markets.
No public sanctions or regulatory actions against SimpleHold or SimpleSwap Ltd were identified. Summary: SimpleHold operates under SimpleSwap Ltd’s legal framework (England and Wales), but its regulatory status is unclear. Its non-custodial design likely reduces regulatory obligations, but users in strict jurisdictions should verify compliance.

10. User Precautions ¶

To safely use SimpleHold, users should:

Secure Private Keys:
Back up private keys offline (e.g., on paper or a hardware wallet) and never share them. Loss of keys results in permanent loss of funds.
Verify Authenticity:
Download the wallet only from https://simplehold.pro/ or official app stores (Google Play, App Store). Avoid third-party links to prevent phishing.
Use Trusted Devices:
Install browser extensions or mobile apps on secure, malware-free devices. Enable two-factor authentication (2FA) for email and related accounts.
Monitor Transactions:
Regularly check wallet transactions on the main screen and verify network fees before sending funds.
Avoid Phishing:
Confirm social media and support channels are official. Be wary of unsolicited messages offering help or promotions.
Test with Small Amounts:
Transfer small amounts of crypto initially to ensure the wallet functions as expected before moving larger sums.
Stay Informed:
Check for updates on simplehold.pro or official social media for new features or security advisories. Summary: Users must prioritize key security, verify sources, and start with small transactions to mitigate risks associated with SimpleHold’s non-custodial design and limited visibility.

11. Potential Brand Confusion ¶

SimpleHold vs. SimpleSwap:
The query’s reference to https://simplehold.pro/ as SimpleSwap Ltd’s official website suggests confusion between SimpleHold (wallet) and SimpleSwap (exchange). Their shared branding and partnership exacerbate this risk.
SimpleSwap’s official website is https://simpleswap.io/, while SimpleHold uses https://simplehold.pro/. Scammers could exploit this by creating fake domains (e.g., simplehold.io, simpleswap.pro) to trick users.
Similar Domains:
simplehold.io was reviewed by Scam Detector, indicating it may be a separate or fraudulent entity. Users must ensure they access .pro, not .io.
cryptohold.pro (unrelated) was flagged as risky, highlighting the danger of similar-sounding domains in the crypto space.
User Impact:
Brand confusion could lead to users downloading fake apps, visiting phishing sites, or sending funds to scam wallets. The limited marketing of SimpleHold (compared to SimpleSwap) may make it harder for users to identify the legitimate platform. Summary: Significant brand confusion exists between SimpleHold and SimpleSwap due to their partnership and similar naming. Users must double-check URLs and avoid similar domains to prevent scams.

12. Website Content Analysis ¶

Content Overview:
https://simplehold.pro/ describes SimpleHold as an easy-to-use, non-custodial wallet supporting over 110 cryptocurrencies (e.g., Bitcoin, Ethereum, Cardano) and ERC-721 NFTs. It emphasizes safety, usability, and no sign-up requirements.
The site highlights features like transaction monitoring, customizable gas fees (slow, average, fast), and browser extension/mobile app availability.
Transparency:
The website clearly states its non-custodial nature and user responsibility for private keys, which is transparent about risks.
It mentions partnerships (e.g., SimpleSwap, Nuls, Digibyte) and governance under England and Wales law, adding credibility.
Red Flags:
The site lacks detailed information on security certifications, audit reports, or team backgrounds, which are common for established crypto platforms.
No clear privacy policy or cookie consent mechanism is noted, raising potential compliance concerns.
User Experience:
The interface is described as clear and simple, suitable for beginners and experienced users. No reports of broken links or poor functionality were found. Summary: The website content is straightforward, emphasizing simplicity and user control. However, the lack of detailed security or compliance information could undermine trust. The site’s functionality appears reliable but needs stronger transparency.

13. Overall Risk Assessment and Recommendations ¶

Strengths:
Non-custodial design ensures user control over funds, reducing platform-related risks.
Positive (albeit limited) user feedback highlights ease of use and reliable support.
Stable 4-year-old domain and legal governance under England and Wales law add credibility.
Weaknesses:
Low online visibility and backlink profile limit digital authority.
Small user base and limited reviews make it hard to assess long-term reliability.
Potential brand confusion with SimpleSwap and similar domains increases phishing risks.
Unclear regulatory status and lack of detailed security disclosures raise concerns.
Risk Level: Moderate
SimpleHold is likely safe for users who follow best practices (e.g., securing keys, verifying sources), but its newness, limited visibility, and potential for brand confusion warrant caution.
Recommendations:
For Users: Use SimpleHold for small amounts initially, secure private keys offline, and verify all downloads/links from https://simplehold.pro/. Be cautious of SimpleSwap-related branding to avoid confusion.
For SimpleHold: Increase transparency with security audits, team details, and a clear privacy policy. Boost marketing and user engagement to build trust and visibility.

14. Note on Query Discrepancy ¶

The query’s claim that https://simplehold.pro/ is the official website of SimpleSwap Ltd appears incorrect, as SimpleSwap operates from https://simpleswap.io/. This discrepancy likely stems from the partnership between SimpleHold and SimpleSwap under SimpleSwap Ltd. To avoid confusion:

For SimpleSwap-specific analysis (as a broker/exchange), users should refer to https://simpleswap.io/ and request a separate review.
This analysis focuses on SimpleHold as a wallet, addressing broker-related criteria where applicable (e.g., regulatory status, user precautions).

Disclaimer: This analysis is based on available data as of April 28, 2025, and does not constitute financial or legal advice. Users should conduct their own due diligence, verify regulatory compliance in their jurisdiction, and consult official sources (e.g., FCA, SEC) before using SimpleHold or any crypto platform. If you need a deeper dive into specific aspects (e.g., SimpleSwap’s exchange operations, real-time social media analysis, or regulatory checks), please clarify, and I can refine the response!

AI risk analysis - SimpleHold Wallet (2025-04-29 17:35:45)