★ Company Profile
**Haohao Securities Co., Ltd. was established in March 2016, headquartered in Banqiao District, New Taipei City, Taiwan, with a registered capital of NT$2.7 billion, and the founding team members come from financial institutions such as UBS and Macquarie Capital Securities (MFG). Executives include Chairman Yang Shaoming and Director Zhang Boqi.
Formerly known as "Good Investment", Haohao Securities was approved to carry out mutual fund trading as a Fintech Experimental Project (No. 1080111451) in 2019, and was restructured into a securities firm in September 2021 in accordance with the "Fintech Innovation Experiment Regulations" (license number: 110 Jinguan Zheng Zongzi No. 0038). Its platform brand name is FundSwap, positioning itself as a "fund trading platform for lazy people to invest."
★ Regulatory Information
Obtained a securities dealer license from the Taiwan Financial Supervisory Commission (qualification to operate mutual fund trading and mutual trading business);
After 18 months of financial technology innovation sandbox experiments, it has obtained the legal status of the online fund trading mechanism.
cooperate with all-payment electronic payment to expand the "electric chicken" payment channel to form a closed loop of online settlement;
Adopt a triple protection mechanism: customer funds are held in trust accounts; The fund beneficiary certificates shall be kept by the Central Depository and Clearing House; and has obtained ISO 27001 international information security certification.
★ Trading Products
Mutual fund spot trading: including equity, bond, and ETF portfolios; Support the subscription and redemption of multiple investment trust funds.
Quick Fund Exchange: Users can instantly exchange Fund A for Fund B, similar to stock pending order trading, and the transaction is completed on the same day.
Regular Fixed Amount (SIP) mechanism: Set up regular deductions to enjoy fund fee-free benefits, supporting starting from 1 yuan*.
Dividend distribution and redemption management: Supports flexible allocation such as cash dividend distribution and automatic balance reinvestment; Provide smooth redemption and arrival protection.
★ Trading software
Web version is compatible with mobile terminals: supports desktop/mobile browser operation, and can hang platform shortcuts to the home screen;
Body-like UI design: A simple interface guides you to complete account opening, order placement, switching, and transaction monitoring in one step;
Notification function: Automatically push transaction status changes, balance changes, designated fund dividend announcements, etc.
★ Customer Support
Online customer service: Provide real-time chat customer service, FAQs, account opening assistance and FAQ explanations;
Educational content: Official accounts, Instagram, and YouTube channels publish account opening tutorials, fund strategy courses, investment psychology sharing, etc.;
Community marketing activities: Attract users to participate through IG Mo coin airdrops, holiday card opening rewards, etc.
★ Core business and services
Online subscription and redemption: zero handling fee policy lowers the investment threshold;
Quick exchange between funds: Transactions start from the minimum of one yuan, solving the pain points of traditional fund subscriptions that need to be deducted points and redemptions need to be delayed;
Regular fixed investment: Users automatically invest in funds and enjoy free handling fees and convenient payment of "electric chicken";
Capital and rights protection framework: customer fund custody, fund certificate platform non-holding, and information security triple protection to ensure customer interests.
★ Technical infrastructure
SaaS+API platform: supports account opening, document upload, payment and letter opening, transaction order placement and settlement;
"Electric Chicken" payment: Integrated with full payment electronic payment, supporting convenience store payment and App deduction;
Security system: certificate isolation alarm, automatic logout mechanism, public chain transparency mechanism, etc., to ensure customer information and transaction security;
Information Security Certification: ISO 27001 certified, complying with international information security standards.
★ Compliance and risk control system
KYC/AML: Account opening requires identity verification and customer information retention;
Triple guarantees: segregation of trust funds, non-platform custody of fund certificates, ISO guarantee system;
Regulatory Sandbox and Pilot Mechanism: As Taiwan's first fund trading networked test platform, accepting regulatory inquiries and making improvements;
Transaction monitoring and abnormal protection: The platform has risk control mechanisms such as automatic logout, IP restrictions, and login notifications.
★ Market Positioning and Competitive Advantages
Pioneer of lightweight trading of online funds: the first "pending order quick exchange" mechanism, funds such as stocks;
The new generation of users focuses on: friendly interface, investment starting from 1 yuan, zero handling fee strategy to attract young user groups;
Technology Background Team: UBS and MFG teams promote the integration of digital financial technology and policy experimentation;
Policy support advantages: Financial sandboxes and reform legislation give market pioneers policy competitive advantages.
★ Customer Support and Empowerment
Provide educational institutions and institutional customers with marketing materials and account opening tutorial videos;
setting up portfolio recommendations, fund knowledge sharing, and financial management frequently asked questions;
Actively carry out community interaction and small marketing, such as "618 Festivals" exchange fee discounts and Mo coin rewards.
★ Social responsibility and ESG
financial inclusion practices: small fee-free mechanism and fast delivery lower the threshold for financial participation;
Consumer rights protection: The triple protection mechanism reflects the user protection mechanism;
Education improvement: provide fund knowledge popularization and media dissemination to improve investment literacy;
Digital economy promotion: Promote the integration of traditional mutual funds online and payment modernization.
★ Strategic Cooperation Ecosystem
Fintech Sandbox Project: Cooperate with the Financial Supervisory Commission and the Financial Federation to conduct online verification of fund transactions;
Cooperation with Full Payment: Integrate payment channels to improve transaction convenience;
Fund company cooperation: The platform provides famous fund products such as Invesco and Nomura to conduct themed fundraising activities;
Media Promotion and Education Channels: Synchronize marketing through YouTube, Instagram, Facebook, Threads, and other channels.
★ Financial health
Undisclosed financial statements, as a private company, it has stable cash flow from SaaS trading service commissions (settlement interest) and cooperation with audio-visual activities;
strategic investment trust cooperation enhances platform trading depth;
Witha registered capital of NT$270 million, it has built a stable foundation for technology research and development and market operation.
★ Future roadmap
Expanding product lines: Introducing ETFs, REITs, and other products;
intelligent recommendation function: AI financial intelligent customer service and investment database enhancement;
Optimize user experience: launch native apps, customer experience testing, and feature optimization;
Expand offline marketing and cross-industry cooperation: cooperate with universities, securities markets, and retail payment channels to promote it;
Strengthen community participation: Build a forum or Discord community and introduce a netizen incentive mechanism.
Continue to move towards the international market: replicate the experience of the financial pipe sandbox to lay out the capital market pilot in Southeast Asian countries.
★ Summary
FundSwap is a financial technology fund trading platform established with Haohao Securities as the main body, with a unique positioning of "funds trading like stocks", with zero handling fees, one-yuan initial investment, fund custody and fast delivery advantages. With regulatory support, the platform uses policy pilots and technological innovation as the driving force to gradually expand online scenarios and user base. In the future, if we continue to build a product system and community operation, it is expected that there will be a generation fund investment market in mainland China on the 11th, 11th, 11th, 10th, and 10th.
