project overview
project name: Ethereum Name Service(ENS).
Issuance time: ENS was launched in 2017, and decentralized autonomous organization (DAO) governance was launched in November 2021, and ENS governance tokens were issued.
Total Supply: The total supply of ENS governance tokens is 100 million.
Issuance method: Distributed to early adopters through an airdrop, and the core contributors and the DAO treasury hold a corresponding proportion of the tokens.
Publishing platform: Ethereum blockchain.
On-chain protocol: ERC-721 standard (NFT representation for ENS domains).
market performance
- Total
number of ENS domain names: More than registered as of May 2025 3,674,252 ENS domains with approximately 1,086,845 uniquely held addresses.
Floor price: The floor price for an ENS domain name is around 0.238 ETH.
Main trading platforms: OpenSea, Magic Eden, etc.
celebrity endorsement and community supportENS
domain names have been adopted by many celebrities and brands, including:
Justin Bieber: Purchased a Bored Ape NFT worth 500 ETH.
Gwyneth Paltrow: Showcased his holdings of World of Women NFTs on Twitter.
Paris Hilton: showcased its Bored Ape NFTs holdings on its social media.
ecosystem and business model
ENS domain name: Users can register domain names ending in .eth, Connect it with a crypto wallet address, decentralized website, or other Web3 resource.
ENS Governance Token: The ENS token is used to govern the ENS DAO, and holders can participate in decisions such as domain prices, price oracles, and more.
Partners: ENS has partnerships with several Web3 projects and service providers, including Coinbase Wallet, Rainbow Wallet, Brave Browser, GoDaddy, Etherscan, and Uniswap.
Intellectual Property & Usage Rights
Intellectual Property: The ENS domain name itself is an NFT of the ERC-721 standard , the holder has ownership of the NFT.
Right to use: Holders can use ENS domains to receive cryptocurrency, build decentralized websites, create subdomains, and more.
disputes and challenges
copyright disputes: The registration of ENS domain names may involve copyright issues, Especially when the domain name contains a protected trademark or brand name.
Security issues: The management and transfer of ENS domain names may face security risks, and users should exercise caution.
Centralization of governance: The governance power of the ENS DAO may be concentrated in the hands of a small number of users who hold a large number of ENS tokens, which may affect the principle of decentralization.
summary
ENS is an Ethereum-based decentralized domain name system designed to simplify access to and interaction with Web3 resources. By mapping complex encrypted addresses into easy-to-remember domain names, ENS elevates the user experience. ENS domains are widely used as NFTs for personal identity, brand building, and decentralized applications. However, ENS also faces challenges in areas such as copyright, security, and governance, requiring continuous improvement and community engagement.
