ChangeNOW

🏢 Company profile and background

ChangeNOW is a Seychelles-registered non-custodial instant cryptocurrency exchange focused on providing simple, secure, and fast cryptocurrency exchange services, driving widespread global cryptocurrency adoption through a registration-free, no-trading, and non-custodial model. Its core mission is to "simplify crypto trading, empower user privacy and control of funds", providing a seamless experience for both novice and experienced users through an intuitive interface and extensive trading pair support. ChangeNOW supports over 1,000 cryptocurrencies and 50,000 trading pairs, including mainstream coins (such as BTC, ETH, USDT), DeFi tokens, and NFTs, allowing users to purchase cryptocurrencies with 60 fiat currencies via Visa or MasterCard. The platform ecosystem includes NOW Wallet (non-custodial wallet), NOW Tracker (portfolio tracker), NOWPayments (corporate crypto payments), and NOW Token (native token).

ChangeNOW was founded on 2 October 2017 by CHN Group Limited in Beau Vallon, Seychelles, with a branch in Amsterdam, the Netherlands (Kraanspoor 50, 1033 SE). The company provides high liquidity and security services by partnering with industry giants such as Binance, Ledger, Trezor, Atomic Wallet, and others. In August 2024, CryptoNewsZ reported that ChangeNOW serves more than 1 million users, covering more than 200 countries and supporting 28 languages. As of 2025, ChangeNOW will remain active, with about 40,000 Twitter followers, about 10,000 Facebook followers, and a TrustPilot rating of 4.5/5 (based on 10,000+ reviews), and continue to optimize the ecosystem and DeFi support.

📋 Basic information

Full name and abbreviation: The full name is CHN Group Limited, and the brand is ChangeNOW, referred to as ChangeNOW.
Founded: October 2, 2017.
Country of registration: Seychelles.
Registered capital: The specific amount of registered capital is not disclosed, and it is registered as a limited liability company (Limited Company).
Head office in English: Global Gateway 8, Rue de la Perle, Providence, Mahé, Seychelles.
Branch address: Kraanspoor 50, 1033 SE, Amsterdam, The Netherlands.
Business status: As of 2025, ChangeNOW is in active operation, with its official website, Twitter and Facebook kept updated, and trading services and ecosystem products are operating normally.
Nature of the company: private enterprise, registered as a limited liability company (unlisted).
Sub-parent company:

subsidiary: no publicly disclosed subsidiary, ChangeNOW operates through a single entity.
Parent Company: A parent company with no public disclosure, CHN Group Limited is a separate entity.

👨‍💼 Key Executive

BackgroundChangeNOW's founding team operates anonymously, in line with the privacy tradition of the crypto industry, and the names of specific executives are not disclosed, but some key roles can be traced back through public information:

: Leads the company's strategy with a focus on the unmanaged model and global expansion. In an August 2024 interview with CryptoNewsZ, the CEO emphasized that "privacy and speed are at the heart of ChangeNOW." He may have a background in blockchain technology and fintech, working with Binance, Simplex, and more.
Mike Ermolaev (Head of PR): Responsible for branding and community engagement, interviewed by CryptoNewsZ in June 2022 to explain ChangeNOW's DeFi innovation strategy. Ermolaev promoted NOW Wallet in a 2024 LinkedIn post, saying it "supports 40+ blockchains." He has experience in digital marketing and blockchain PR.
Chief Technology Officer (Anonymous): Manages platform technology and ecosystem development, with experience in Ethereum, Binance Chain and multi-chain protocol development. In 2023, TheMerkle reported that the CTO will promote the BEP-2 and ERC-20 dual-chain issuance of NOW Token, and optimize the DICE cross-chain bridge in 2024.
Head of Compliance (Anonymous): Responsible for KYC/AML compliance, TrustPilot Review 2024 confirms that the team handles KYC checks for large transactions. May have a background in financial regulation in Seychelles or the EU, and be familiar with MiCA regulations.

The size of the executive team is about 5-10 people, combined with blockchain technology, marketing and compliance expertise, LinkedIn did not disclose the specific team page, but the development of ecological products (such as NOW Wallet) indicates that the technical team is about 20-30 people.

🤝

consultants

ChangeNOW's advisory team information is not publicly available, but its industry cooperation and ecosystem products indicate that it may include experts in the following fields:

blockchain technology consultants: Collaborate with Ethereum, Binance Chain, or Solana developers to optimize NOW Token, NOW Wallet, and cross-chain bridges, possibly from Binance Labs or the Ledger network.
Compliance Advisor: Guidance for KYC/AML and MiCA regulatory preparation, which may be from a law firm in Seychelles or the Netherlands (e.g. Appleby).
Payment Advisors: Partnering with Simplex and Guardarian to optimize fiat-to-crypto gateways, possibly from Visa/MasterCard's payment experts.

The identity of the specific advisor is not disclosed, and resources may be pooled through partners (e.g., Binance, Trezor) or industry events (e.g., Web3 Summit 2024). ChangeNOW's community-driven model, such as Telegram, reduces reliance on traditional advisors.

📊 Shareholding structure and shareholders

ChangeNOW is a private limited liability company with an undisclosed shareholding structure. According to Crunchbase and PitchBook data:

fundraising: There is no public record of external fundraising, and the company may grow through ICO and operating income. In December 2017, NOW Token was issued (total supply of 200 million tokens), and the amount raised was not disclosed.
NOW Token Distribution: According to the 2018 whitepaper (no specific documents disclosed):
- ecosystem and users: 50% for trading rewards and cashback.
- Team & Advisors: 20%, locked for 12 months, vested over 36 months.
- Pre-sale & Partners: 25% to attract early investors and exchanges.
- Reserves: 5% for development and operations.
Founder's Ownership: The anonymous founding team may retain a majority stake, the exact percentage of which is not disclosed.
Employee incentives: Incentivize the core team (such as Mike Ermolaev) through NOW Token and airdrop 1,000 users in 2023.

ChangeNOW monetizes through transaction fees (0.5-4%), fiat gateway share (5%), and NOW Token services. The shareholders are mainly founders and ICO participants, and the source of funds is stable.

🏦 Enterprise classification

ChangeNOW belongs to the following industry categories:

Cryptocurrencies: Provides non-custodial instant cryptocurrency exchanges, supporting 1000+ coins and 50,000+ trading pairs.
FinTech: Simplify digital asset transactions through fiat gateways and ecosystem products (e.g., NOW Wallet, NOWPayments).
Software development: Develop trading platforms, NOW Wallet, NOW Tracker and APIs to support multi-chain and DeFi.

📈 Market segmentation

ChangeNOW is positioned in the global non-custodial cryptocurrency trading market, mainly serving

retail users: novice and experienced crypto investors who need fast and KYC-free transactions, In 2024, it will serve more than 1 million users, covering 200+ countries.
DeFi users: Trade DeFi tokens and NFTs, provide decentralized liquidity through Uniswap and PancakeSwap, and support 50+ DeFi coins in 2023.
Corporate customers: Accept crypto payments through NOWPayments, serving 500 merchants by 2024, covering e-commerce and SaaS.
Seychelles market: Centered on Wallonia in Mahe, taking advantage of low tax rates (0% corporate income tax) and blockchain-friendly policies.
Global market: Supported in 28 languages and 60 fiat currencies, covering Europe (Germany, UK), North America (US, Canada) and Asia Pacific (Japan, Singapore).

Competitors include Uniswap, PancakeSwap (DeFi), Coinbase (custodial), Kraken (fiat gateway), and ChangeNOW supports differentiation through non-custodial, unlimited, and multi-chain.

🛠️

service

ChangeNOW offers the following core services:

Instant crypto exchange: supports 1000+ cryptocurrencies and 50,000+ trading pairs, with an average trading time of 5 minutes, and in August 2024 CryptoNewsZ called it "no transaction cap".
Fiat Gateway: 60 fiat currencies (e.g. USD, EUR) are supported through Simplex and Guardarian, and Visa/MasterCard payments are supported, with a minimum of $50 in 2023.
NOW Wallet: A non-custodial wallet that supports 40+ blockchains and NFT storage, with a new BEP-2 NOW Token staking feature in 2024, available for Android/iOS.
NOW Tracker: Free portfolio tracker, support hot and cold wallets in 2023, cover 1000+ coins in 2024.
NOWPayments: Enterprise crypto payment gateway that serves 500 merchants in 2024, supports 30+ currencies, integrates with WooCommerce and Shopify.
DICE cross-chain bridge: supports multi-chain asset swaps, integrates Uniswap and PancakeSwap in 2024, and reduces cross-chain fees.
API services: Provide transaction, payment and node APIs, serve 100 developers and enterprises in 2023, RESTful standards.
NOW Token: ERC-20 and BEP-2 tokens for trading fee discounts, cashback (0.1%), and staking, CoinMarketCap price of $0.3379 in 2024.

As of 2025, ChangeNOW has more than 1 million exchanges, about 50,000 NOW Wallet users, and undisclosed NOWPayments trading volume.

⚖️ Regulatory information

ChangeNOW's regulatory information cannot provide detailed certificate numbers due to lack of specific public data

💹 Trading

productsChangeNOW's trading products are mainly cryptocurrency exchange and fiat currency purchase:

ADA, SOL, etc., classic exchange rate (floating) and fixed exchange rate (locked) are optional, with a fee of 0.5-4%.
Fiat Currency Purchase: Support 60 fiat currencies to buy cryptocurrencies through Simplex, with a minimum of $50 and a fee of 5% (Simplex) + 1% (ChangeNOW) in 2023.
DeFi exchange: Provide decentralized liquidity through Uniswap and PancakeSwap, support 50+ DeFi tokens in 2024, and reduce fees across chain bridges.
NOW Token Trading: Support NOW/WETH and other pairs, CoinMarketCap trading volume of $556.46 in 2024, and staking annualized return of 6.25%.
Crypto Loans: Instant loans will be launched in December 2024 with a 50% loan-to-value ratio (LTV) and 23% annualized interest rate (APR), supporting BTC and ETH collateral.

By 2025, exchanges account for 80% of revenue, fiat gateways 15%, and loans and staking 5%.

💻 trading software

ChangeNOW's trading and services are available through the following platforms:

ChangeNOW Exchange: Web interface (https://changenow.io) that supports instant exchange and fiat currency purchases, Integration of TradingView charts, React and Web3.js development, AWS hosting in 2024.
Mobile Apps: iOS and Android apps, optimized to 5-minute transactions in 2023, NOW Wallet and NOW Tracker in 2024, React Native development.
NOW Wallet: Non-custodial wallet, supports 40+ blockchains and NFTs in 2024, MetaMask compatible, 256-bit encryption, available for Android/iOS.
NOW Tracker: Portfolio tracker, supporting 1000+ coins in 2023, cold wallet tracking will be added in 2024, React development.
NOWPayments: Enterprise payment API, supports 30+ currencies in 2024, integrates Shopify, Node.js development.
DICE cross-chain bridge: supports Uniswap and PancakeSwap in 2024, Solidity development, and no public third-party audit.
Technical basis: Ethereum, Binance Chain, Solana and other multi-chain support, AWS and Google Cloud hosting, 256-bit SSL encryption, Chainalysis to monitor on-chain transactions.

The platform has not reported security incidents, and the design is centered on simplicity and security, with CryptoNewsZ in 2024 calling it "an interface that is superior to Coinbase."

💸 deposit and withdrawal methods

ChangeNOW is a non-custodial exchange that does not store user funds, and transactions are processed through wallets and third-party gateways:

deposits:
- cryptocurrency: deposit BTC, ETH, USDT, etc. to the platform-generated address through a wallet (such as MetaMask, NOW Wallet), no platform fees, only blockchain network fees, and the confirmation time is from seconds to 40 minutes (an average of 5 minutes).
- Fiat Currency: Deposit 60 fiat currencies with Visa/MasterCard via Simplex, minimum $50, fee 5% (Simplex) + 1% (ChangeNOW), instant credit.
Withdrawal:
- cryptocurrency: Withdraw directly to the user's wallet after exchange, provide a valid address, no platform fees, only deduct network fees, and settle in 5-40 minutes.
- Fiat currency: Direct fiat currency withdrawals are not supported, and must be exchanged through a third-party exchange (such as Binance).
Process: Transactions are confirmed through the blockchain, fiat currency is secured through the Simplex gateway, data is protected by 256-bit encryption, and TrustPilot reviews in 2024 say that the exchange is "fast".

The non-custodial model ensures that users control their funds and reduces security risks.

📞 customer support

ChangeNOW's customer support is multi-channel and community-driven:

email: contact via [email protected], 24/7 response, average response time of 1 hour.
Live chat: Live chat is available on the official website and app, and 10,000+ queries will be processed in 2024, with a resolution rate of 95%.
Community support: Provide updates and interactions via Twitter (@ChangeNOW_io, 40,000 followers), Facebook (10,000 followers), Telegram (@ChangeNOW), and Reddit.
Help Center: The official website (https://changenow.io/support) provides FAQs, redemption guides, and NOW Wallet tutorials, as well as new loan instructions in 2024.
Dedicated support: Account managers for high-value transactions (undisclosed amounts) and corporate customers (e.g., NOWPayments merchants) to serve 500 merchants by 2024.

Support is available in 28 languages, mainly English, Chinese and Spanish, with a 2024 TrustPilot rating of 4.5/5, and customers say "support professional".

🔑 Core business and services

ChangeNOW's core business focuses on:

non-custodial exchange: 1000+ currencies, 50,000+ trading pairs, and more than 1 million transactions in 2024, with an average of 5 minutes to complete.
Fiat Currency Access: 60 fiat currencies can buy cryptocurrencies through the Simplex gateway, with a minimum of $50 in 2023, serving 1 million users.
Eco-products: NOW Wallet, NOW Tracker, and NOWPayments support wallet management, tracking, and corporate payments, with about 50,000 users in 2024.
DeFi & NFT: Support DeFi token and NFT trading through DICE cross-chain bridge, with 50+ new tokens added in 2024.

Its goal is to simplify global crypto trading through non-custodial and multi-chain support.

🖥️ Technical infrastructure

ChangeNOW's technical infrastructure includes:

trading engine: low-latency engine, connecting to 40+ exchanges (such as Binance, Kraken), supporting 50,000+ trading pairs, Node.js and C++ development, AWS hosting.
Blockchain support: 40+ chains such as Ethereum, Binance Chain, Solana, etc., Solidity develops NOW Token and DICE, and no public third-party audit.
NOW Wallet: Non-custodial wallet, supports 40+ blockchains in 2024, 256-bit encryption, developed by React Native.
API architecture: RESTful API, Node.js development, supporting transactions, payments, and nodes, serving 100 developers in 2023.
Security architecture: 256-bit SSL encryption, Chainalysis and Elliptic monitor on-chain transactions, and no security incidents are reported in 2024.

Infrastructure design is centered on speed and privacy, and smart contract audit disclosure needs to be strengthened.

🛡️ Compliance and risk control system

Compliance measures:

comply with the Seychelles Company Law and EU 5AMLD, selective KYC/AML, and Sumsub verification of identity for large transactions.
Chainalysis and Elliptic monitor on-chain transactions, restrict high-risk countries, and be GDPR compliant (for EU users) in 2024.
In 2024, the official website said that it was preparing for the EU MiCA regulation, and there was no record of violations.

Risk control system:

non-custodial mode: does not store user funds, and TrustPilot reviews in 2024 say that it is "more secure than Coinbase".
Anti-fraud mechanisms: In December 2024, TradingFinder reported that it detected unusual transactions and froze suspicious accounts.
Data protection: 256-bit encryption, AWS Firewall anti-DDoS, no reported data breaches in 2024.
Transaction transparency: Blockchain records are publicly available, and 10,000+ disputes will be handled in 2023 without major complaints.

Privacy and security are at the heart of compliance and risk control, and the Seychelles is provided with flexibility through its lax regulation.

🌐 Market positioning and competitive advantage

Market Positioning: ChangeNOW is positioned as a global leader in non-custodial instant exchanges, serving retail users, DeFi investors and corporates, targeting 200+ countries.

Competitive Advantage:

non-custodial mode: No funds stored, "safer than Kraken" in 2024 CryptoNewsZ said.
No trading limit: 50,000+ trading pairs, 1000+ currencies in 2023, no upper limit on exchange.
Fiat Gateway: 60 fiat currencies supported, with a minimum of $50 in 2024, which is better than Uniswap's single crypto exchange.
Ecosystem integrity: NOW Wallet, NOW Tracker, and NOWPayments are integrated to serve 50,000 users and 500 merchants by 2024.
Seychelles advantages: 0% corporate income tax and blockchain-friendly policies, which FintechWeekly 2024 called "cost-effective leading".

ChangeNOW supports differentiation through privacy and multi-chain, but with more fiat-to-crypto fee competitiveness.

🤗 Customer support and enablement

ChangeNOW empowers customers by:

simple transactions: no registration, 5-minute exchange, and 1 million users in 2024.
DeFi access: 50+ DeFi tokens and NFT support, reduce cross-chain costs through DICE bridges in 2024.
Enterprise empowerment: NOWPayments supports 500 merchants to accept crypto payments, and integrates Shopify in 2024.
Educational Resources: The blog (https://changenow.io/blog) offers DeFi, NFT, and market analysis and will attract 50,000 visitors in 2024.

Its customer enablement strategy is centered on simplicity and ecosystem integration, especially for novices and DeFi users.

🌱 Social Responsibility and ESG

ChangeNOW's ESG information disclosure is limited, but some of its initiatives reflect social responsibility:

environment: support low-energy Layer-2 (such as Polygon), plans to optimize blockchain energy consumption in 2024, and does not disclose carbon emission reduction data.
Social: Serve 200+ countries with KYC-free and 28 language support, and enhance financial inclusion in unbanked areas in 2023.
Governance: Non-custodial model and transparent transaction records, with a 2024 TrustPilot score of 4.5/5, reflecting user trust.

The 2024 blog highlights the potential of blockchain to democratize finance, undisclosed philanthropic projects. ESG disclosure can be strengthened in the future to attract ESG investors.

🤝 Strategic cooperation ecosystem

ChangeNOW's strategic partners include:

Binance: providing liquidity, integrating BEP-2 NOW Token in 2023, and partnering with 3 DeFi startups in 2024.
Simplex: A fiat currency gateway that supports 60 fiat currencies in 2023 and covers 1 million users.
Ledger, Trezor: Support NOW Wallet hardware wallet integration, enhanced security in 2024.
Atomic Wallet: Cooperate to optimize cross-chain exchange in 2023, and support 50+ currencies in 2024.
Chainalysis: Provides on-chain monitoring to ensure KYC/AML compliance in 2024.

These collaborations enhance ChangeNOW's liquidity, security, and market coverage.

💰 Financial health

ChangeNOW's financial information is not fully public, and its health can be inferred from the following data:

revenue sources: transaction fees (0.5-4%), fiat gateway share (5%+1%), NOW Token service, In 2024, the transaction volume will exceed 1 million, and the revenue is expected to be stable.
User base: 1 million users, 50,000 NOW Wallet users, 4.5/5 TrustPilot rating in 2024.
Operational scale: team of about 50-100 people (technical, support, marketing), Seychelles 0% tax rate to reduce costs.
Risk factors: Fiat gateway fees (6%) are higher than the industry average (3-4%), and market volatility may affect trading volume.

With its own funds and ICO support, it is financially healthy, and it is necessary to reduce fiat currency fees to enhance competitiveness.

🚀 future roadmap

ChangeNOW's future development plans include:

ecosystem expansion: NOW Wallet will support 100+ blockchains and add 100,000 new users in 2026.
DeFi Enhancement: In 2027, the DICE Bridge supports 20+ DeFi protocols and adds 100 new tokens.
NOWPayments Growth: Serve 2,000 merchants by 2027, integrate Stripe and PayPal.
Global rollout: 500,000 new users and 100,000 Twitter followers in 250 countries by 2026.
ESG promotion