HAPE PRIME

Project: HAPE PRIME

1. Project Origin and Issuance Basis

• Time &

  Total

  • Launch on January 19, 2022, formerly known as HapeBEAST, later renamed HAPE PRIME.

  • The total issuance is 8,192, all based on Ethereum (ERC-721).

• The Mint price is

  • 0.2 ETH from the initial mint price of the platform, which adopts the pre-sale + public sale mechanism, and is supported by mainstream platforms such as OpenSea.

The

• list of celebrity

  • endorsements is rumored to include sports personalities such as Neymar, John Terry and Gaël Monfils.

2. Art Team and Project Ecology

• creative team

  • was initiated by Digimental Studio (based in London) by Matt (Mateusz) Sypien, and the core team members include art directors, CTOs, CMOs, etc.

• Technology and visual representation

  • are introduced into House of Kibaa's 3D modeling technology, combined with Dog Studio's character animation, to achieve a high-quality 3D ape image with a "walk mode" dynamic effect.

3. Community and Business Ecology

• Community size and participationSocial

  • account fans and members are active, including Twitter ~300,000+, Discord hundreds of thousands of users. At present, there are about 3,810 crypto-holding addresses, accounting for about 46%; Floor Price fluctuates slightly.

• Partnered with

  • the ecosystem to launch a cross-border co-branding with fashion brand Diesel, and Diesel released limited peripherals, physical bags and offline activities; Other partners include Jägermeister, Coinbase, F1, Highsnobiety and more.

4. Business Model and Intellectual Property

• Profit Method

  1. : The first mint proceeds of NFTs (0.2 ETH × 8,192).

  2. Level 2 transaction fee (about 10%), and the inflow of authorized dividends for some projects.

  3. IP extension revenue: merchandise, offline experience activities, brand co-branding, etc.

• IP rights

  • artists retain copyrights, NFT holders only have the right to use the avatar corresponding to the token and part of the community rights, not complete commercial copyright; For the specific scope of use, please refer to official information.

5. Backstory and Cultural Positioning

• art setting and brand story

  • emphasize the setting of "cosmic lightning 2 million years ago" and render the mysterious gravitational force; Advocate that the community define fashion, and use the HAPE Fashion Index mechanism to promote the real-time update of APE rankings and fashion rankings; Emphasize user-defined personas.

• Positioned

  • to inherit the BAYC (Bored Ape Yacht Club) trend, with 3D virtual fashion and community governance as the core, it is positioned as a "fashion ape trend pioneer in the metaverse".

6. Achievements, Controversies and Challenges

• Market Performance

  • : The initial sale sold out quickly, with the cumulative trading volume in the secondary market exceeding tens of millions of US dollars, with a total turnover of about 5,628 ETH (equivalent to about $90 million at the time). The highest transaction was 99 ETH (about $300,000).

• • After the controversy, some holders complained that the final image was far from the publicity expectation, and was described as "hype", and the lack of image texture and details caused negative discussions, similar to the turmoil of the Pixelmon project.

The

• challenge

  • is faced with the technical threshold of 3D animation rendering, the decline in community enthusiasm and market sentiment. It is a long-term test to ensure the subsequent expansion of commercial IP, practical utility and gameplay (including the sustainability of HAPE Fashion Index, physical peripherals and the landing of the metaverse, etc.).

7. Conclusion

HAPE PRIME is Digimental Studio's flagship 3D NFT project built from art, technology, branding, and community, and has achieved rapid expansion of influence through unique visual settings, limited releases, localized fashion indexes, and global collaborations. However, the gap between Reveal and Reveal has caused a challenge to community trust, and if it can truly implement co-branded products, physical experiences, and even metaverse applications in the future, it will be the key to rebuilding its vitality and reaching a new level.

If you need more in-depth technical explanations, brand partnership details, or Roadmap analysis, feel free to continue the conversation.