Doodles

project background and development

Doodles initially gained traction as a PFP (avatar) NFT project, but its founding team soon expanded their goal to building a diverse Web3 entertainment brand. In 2022, former Billboard President Julian Holguin joined Doodles as CEO, driving the brand's expansion into the broader entertainment and fashion sectors. In the same year, renowned musician Pharrell Williams was appointed Chief Brand Officer, further enhancing the brand's visibility and influence.

In May 2025, Doodles launched its native token, DOOD, on the Solana blockchain as the core token of its ecosystem. The total supply of DOOD is 10 billion, of which 30% is allocated to Doodles NFT holders, 25% to ecosystem funds, 17% to teams, 13% to attract new users, 10% to liquidity, and 5% to be reserved by the company.

ecosystem and business modelThe

ecosystem of Doodles consists of several core components:

• Doodles 2 : This is an extensible, customizable series designed to appeal to a wider user base.

• Stoodio: An online platform that allows users to customize their Doodle avatars.

• Pharrell-Packs: Digital and physical co-branded merchandise packages curated by Pharrell Williams, including collaborations with brands such as Adidas, Billionaire Boys Club, and Icecream.

• DOOD token: As the core token of the ecosystem, DOOD is used for community governance, incentives, and brand collaboration, among other things.

Doodles aims to grow its brand into an entertainment empire similar to "Web3 Disney," combining digital art, fashion, and community-driven content creation.

Celebrity Endorsements &

CollaborationsDoodles has partnered with several celebrities and brands:

Pharrell Williams: As Chief Brand Officer, he curated several co-branded packages and drove collaborations between the brand and the fashion industry.

• Julian Holguin: Former President of Billboard and now CEO of Doodles, responsible for the strategic development of the brand.

• Brand collaborations: Collaborate with brands like Adidas, Billionaire Boys Club, and Icecream to launch limited-edition items. These collaborations with Vogue Business

not only enhance Doodles' brand image, but also expand its presence in the fashion and entertainment sectors.

controversy and

challengesDoodles has also faced some controversies and challenges in the development process:

• "no longer an NFT project" remarks: Founder Jordan Castro has said that "Doodles is no longer an NFT project", a remark that sparked widespread discussion and some dissatisfaction among community members.

• "Gold Socks" event: In 2023, Doodles launched an NFT collection called "Gold Socks", a move that some community members deemed uninnovative, raising questions about the direction of the project.

Despite this, Doodles is still one of the important projects in the NFT space, and its brand development and ecosystem building have received a lot of attention.

Doodles has grown from a PFP NFT project to a diversified Web3 entertainment brand that has successfully combined digital art with fashion, entertainment. By partnering with celebrities and brands, Doodles has not only enhanced its brand value, but also driven the acceptance of NFTs in mainstream culture. Despite facing some controversies and challenges, Doodles remains one of the important representatives of the NFT space, and its future development is worth watching.