Adyen is a global payments technology company based in Amsterdam, the Netherlands, founded in 2006 by Pieter van der Does and Arnout Schuijff. The company's name, "Adyen", is derived from the Surinamese word meaning "start over" and symbolizes the founder's second venture after Bibit. Adyen is committed to providing a unified payment solution for businesses around the world, spanning online, offline and mobile payment channels.
Company
- OverviewFounded: 2006Headquarters
- : Amsterdam, NetherlandsFounder
- : Pieter van der Does (current CEO), Arnout Schuijff (former CTO)
- Number of employees: Approximately 4,345 as of 2024
- Availability: Listed on Euronext Amsterdam in 2018 under the ticker symbol ADYEN's
- business coverage: Offices in 37 countries around the world, transaction processing products and services supporting 135 currenciesAdyen
provides an all-in-one payment platform that integrates payment gateways, payment processing, acquiring banks, and more. Enables merchants to accept, process, and settle payments globally. Its main products and services include:
- Online Payment: supports website and in-app payments, covering more than 250 payment methods such as credit cards, debit cards, e-wallets, local payment methods, etc.
- Offline payment (POS): Provide a variety of POS terminal devices to support contactless payment, mobile payment, etc., suitable for retail, catering and other industries.
- Unified Commerce: Integrate online and offline payment data to deliver a consistent customer experience and data insights.
- Adyen for Platforms: Provides embedded payment solutions for platforms and marketplaces that support user registration, identity verification, payment processing, and distribution of funds.
- Risk Management & Authentication: Leverage machine learning for fraud detection and prevention to improve transaction success rates.
- Adyen Issuing: Provides virtual and physical card issuance services for merchants for employee spend management, customer rewards, and other scenarios.
Market Positioning &
ReachAdyen's clients range from start-ups to global corporations, including well-known brands such as Uber, eBay, Spotify, H&M, Microsoft and more. With its unified payment platform and global reach, the company helps merchants streamline payment processes, reduce costs, and improve customer experience. According to 2024 financial data, Adyen's net income was 913 million euros, up 24% year-on-year; EBITDA margin was 423 million euros and a margin of 46 percent.
Adyen has a significant presence in the global payments market, particularly in Europe, where it accounts for more than 50% of its revenue; Business in North America and Asia-Pacific also continues to grow.
Strategic Development &
MilestonesSince its inception, Adyen has achieved rapid growth through continuous technological innovation and market expansion:
- 2012: Acquisition of a pan-European acquiring license and global expansion with offices in San Francisco, Paris, London and more.
- 2017: Obtained European banking license as an acquiring bank and acquired acquiring licenses in Singapore, Hong Kong, Australia, New Zealand.
- 2018: Listed on Euronext Amsterdam with a market capitalization of around €7.1 billion.
- 2019: Launched Adyen Issuing and entered the card issuance business.
- 2020: Launched a mobile Android POS device to further expand the offline payment market.
- 2024: Gain online payment aggregator status in India to further expand into the Asian market.
Neutral
evaluationAdyen is the world's leading payment technology company, with its unified payment platform and global reach, providing merchants with efficient and reliable payment solutions. Its all-in-one service model simplifies the payment process for merchants and enhances the customer experience. However, as competition in the payments industry intensifies, Adyen needs to continue innovating and staying ahead of the technology curve to respond to market changes and customer needs.
