Finwerk

I. Company Background and Positioning

Finwerk (also known as Finwerk + Blckbot) was founded around 2014–2015, headquartered in Berlin, Germany, with a branch office in Dublin, Ireland. The agency bills itself as "the first creative consulting and product experience studio focused on fintech (FinTech)", providing branding, interface, process design, and product management services for fintech and blockchain-related projects.

2. Core team and organizational structure

The Finwerk team is about 11–50 people, including UI/UX designers, product strategists, front-end developers, and blockchain experts. These include:

UI/UX designers: focus on interface interaction such as digital banks, wallets, and trading platforms;

Product Manager: Good at planning financial product functions, processes and business landing paths;

Development Support Engineer: Provide front-end architecture and interface docking;

Blockchain & PSD2/XS2A Specialists: Filling the technical needs for compliance in the context of payments and cryptoasset products.

The team has the ability to support interface design, process optimization and technology implementation at the same time, forming a complex collaboration structure of "creativity + technology + finance".

3. Service and product system

core services and solutions provided by Finwerk include:

1. Brand and visual system construction

From brand naming, visual identity, to company logo, VI visual system and marketing materials, it provides an overall visual language for financial technology, digital financial management, and blockchain projects.

2. UI/UX Interface & Interactive Experience

Design modern interactive interfaces for web and mobile terminals, such as bank dashboards, investment analysis modules, wallet asset management, etc. His work can be showcased in creative communities such as Dribbble, such as the homepage of decentralized exchanges, asset monitoring interfaces, etc.

3. Product Management & Strategy Promotion

Participate in business architecture, function modularization, user path planning, and data indicator setting. Cooperate with agile methods to promote product launch, and support user feedback and iterative improvement in the later stage.

4. Technical Support & Implementation Delivery

Collaborate with the development team to connect with front-end technologies to ensure the consistency of UI design in actual operation, conduct product acceptance checks, and enhance design implementability.

4. Representative projects and case performances

A number of representative projects are displayed on the Finwerk website and Dribbble:

wallet/DEX platform interface design: such as dex.blue's exchange page design case;

Financial management platform interface: chart dashboard, portfolio analysis, payment management system, etc.;

Brand and marketing material creation: Fintech-related exhibition display panels, promotional videos;

Landing page for blockchain ecological projects: such as visual and interactive design of decentralized protocol projects;

For details, please refer to several design draft projects on Dribbble, such as "Open-source Blockchain Development Platform Branding", "dex.blue case series", etc.

These contents reflect its industry deepening and visual expression focusing on financial technology and blockchain products.

5. Industry positioning and differentiation advantages

core positioning of Finwerk is "FinTech+Blockchain exclusive creative agency", which is different from traditional digital design agencies in several aspects:

1. Focus on subdivisions: Only serving fintech and blockchain projects, the team is well aware of the user behavior, compliance demands and industry processes of such products.

2. Tool & Technology Integration: Understand the details of PSD2 interaction with open APIs, wallet signatures, and on-chain interactions, and reduce the technical implementation gap

   Brand

   experience combined with design strategy: integrated design from visual system to product process, establish product consistency and user trust relationship

   Community

   Presentation Capabilities: Speak through Dribbble, LinkedIn, Accumulate reputation
   in the industry on creative social platforms

6. Regional development and ecological resources

advantages of Berlin and Dublin

Berlin is one of the fintech hubs in Europe, with a large number of FinTech activities such as FinTech Junction, FIBE Berlin, etc., making it easy to expand your business.

Dublin is Europe's financial services hub, providing a strong link to the UK-EU payments and compliance markets.

Engage

Be active on Dribbble, accumulate subscribers, consistently showcase project results, and drive potential customers.

The Twitter account shows support for community issues (such as solidarity with Ukraine) and demonstrates corporate value recognition and social responsibility.

7. Revenue model and customer type

Finwerk's business model combines a project-based approach with long-term customer support, and its revenue sources include:

Project consulting contract: UI/UX and brand project signing services;

Annual fee product support: provide iterative and user experience improvement consulting services;

Branding & Event Design: Production of visual materials, videos and promotional videos for exhibitions;

Customized product management cooperation: Assist in the continuous investment of the project from the idea to the production stage.

Customers tend to be: innovative FinTech unicorns, on-chain product platforms, digital bank startups, and payment infrastructure companies.

8. Development Advantages and Challenges

advantages

Professional focus, local market advantages, design-technology chain synergy, international team support;

Mature display channels are conducive to attracting new users and improving brand exposure;

It has the influence of a creative ecosystem and its positioning is far beyond that of ordinary design companies.

challenges

team size is small and may need to outsource larger projects;

Service depth is influenced by sustainable business lines;

Blockchain industry customers have high compliance and technical verification requirements;

There are competitive challenges with large digital consulting firms.

9. Suggestions

Strengthen brand output: release industry whitepaper to show the results of cooperation with fintech companies;

Expand content marketing: Publish product design ideas and UX case studies through Medium and LinkedIn;

Expand into international markets: Dublin connects to financial markets outside the EU, such as London and Switzerland;

Provide a white-label design package: provide a universal design template for SaaS-based financial platforms;

Joint event voice: Present practical experience in UI/UX design at FinTech events to enhance professional authority.

10. Summary and analysis

Finwerk is a creative design agency rooted in the fintech and blockchain industry, with experience in proactive brand communication in the design community, as well as the ability to deliver real projects. Its positioning focuses on the characteristics of the industry and forms a professional influence. In the future, its expansion strategy should take into account the two-way force of the regional market and design reputation, with the goal of serving high-complexity products, and gradually export high-quality designs to the core market of the EU. This model has the potential for sustainable development and is suitable for cross-disciplinary growth paths that combine creativity and technology.