King's Town Bank Co., Ltd. (King's Town Bank) is a pioneer in the financial market in southern Taiwan, with a "customer-centric, community-serving" philosophy that has demonstrated excellence in retail banking, corporate finance, and community financial services. Founded on November 1, 1948, it was originally known as the Tainan District SME Bank, and was renamed King's Town Bank on May 3, 2006, symbolizing its renewed service spirit. Headquartered at No. 506, Section 1, Ximen Road, Central and Western District, Tainan City, Taiwan, as a listed company on the Taiwan Stock Exchange (stock code: 2809), King's Town Bank serves more than 1 million customers and has become a financial pillar in southern Taiwan with its solid financial performance and innovation capabilities.
Basic information
of the bankKing's Town Bank is a commercial bank, privately owned, established on November 1, 1948, headquartered at No. 506, Section 1, Ximen Road, Central and Western District, Tainan City, Taiwan. Founded by local entrepreneurs in Tainan, the bank was listed on the Taiwan Stock Exchange on July 30, 1983, set up a Taipei branch in 1995, breaking regional restrictions, was approved as a foreign exchange bank in 1999, and established an offshore banking unit (OBU) in 2002 to enter the field of international banking business. In December 2024, SinoPac announced plans to acquire King's Town Bank in a cash and share exchange, with the integration expected to be completed in 2025. Major shareholders include institutional investors and public shareholders, and the holding structure operates as an independent company. Banks are strictly regulated by the Financial Supervisory Commission (FSC) of Taiwan and are required to comply with the Banking Act and international financial standards to ensure operational transparency and the safety of customer funds. Its deposits are protected by Taiwan's deposit insurance system, with a maximum coverage of NT$3 million per depositor. The bank's SWIFT code is TNBBTWTN and the Legal Entity Identifier (LEI) is 5493003NOCSC6LUWUF03. King's Town Bank has 66 branches in Taiwan, mainly located in Yunlin, Chiayi, Tainan, Taipei, Hsinchu, Taoyuan, Taichung and Kaohsiung, with about 2,000 employees worldwide.
Deposit & Loan Products
Deposits
King's Town Bank offers a wide range of deposit products to meet the savings needs
of individual and corporate customers
demand deposit: Including checking accounts and savings accounts, such as "Beijing Current Account", the minimum account opening amount is NT$1,000, and the base annualized rate of return (APY) is about 0.05%-0.3%, and the latest interest rate needs to be confirmed through branch or online banking. Demand deposits are divided into interest-free accounts (minimum balance of NT$10,000, suitable for individuals and businesses) and interest-bearing accounts (minimum balance of NT$1,000, maintaining a daily balance of NT$5,000 or NT$10,000 to earn interest).
Fixed deposits: 12 currencies such as NEW TAIWAN DOLLAR, USD and RMB are supported, with deposit terms ranging from 1 month to 5 years, and the minimum deposit amount is NT$5,000. In 2025, the fixed deposit interest rate will vary according to the maturity, such as about 1.225% for 1 month, 1.5% for 3 months, 1.8% for 6 months, 2.0% for 1 year, and 2.5% for 2 years (based on the average interest rate of the five major banks in Taiwan).
Featured products:
high-yield savings account: such as "Jingcheng Uni Savings Account", which offers an annualized interest rate of up to 1.5%, and needs to maintain a balance of more than NT$100,000 with no monthly fee.
Large Certificates of Deposit (CD): Support flexible tenor, suitable for large amount of money customers, the interest rate needs to be queried through the branch or app, and the early withdrawal penalty is 90 to 180 days of interest.
Customers can check the "Cloud Interest Rate" offer through the "King's Town Bank Mobile" app or online banking, and the deposit products can be opened and calculated instantly, and some accounts can be provided with no transaction fee.
Loans
King's Town Bank offers a comprehensive range of loan products to meet diverse financing needs:
mortgages: Fixed- and variable-rate mortgages with a loan amount of up to 80% of the value of the property and a repayment period of up to 30 years. In 2025, the fixed interest rate will be as low as 1.6% (3-year term), the floating interest rate will be based on the minimum lending rate (MLR, about 5.5%), and cash rebates and insurance discounts will be provided, and the application will require a credit score of 660 or more and an annual income of more than NT$30,000.
Car Loans: Support financing for new and used cars, with a loan amount of up to NT$3 million, a term of up to 72 months, an annualized interest rate (APR) as low as 1.88%, and a credit score of 660 or above.
Personal Line of Credit: Including Beijing Personal Loan (APR as low as 5.99%, maximum amount of NT$1.5 million) and asset-backed overdraft (up to 95% of collateral market value), the application threshold is a monthly salary of more than NT$30,000 and a good credit history.
Flexible repayment options: Mortgages and personal loans offer no penalty for early repayment, weekly or bi-weekly payment plans, and a revolving line of credit for flexible debt management.
All loans are subject to bank approval, and customers are required to provide credit history, proof of income and asset information, subject to the terms of the loan agreement. The bank's SME lending services, such as bill discounting and commercial bill acceptance, provide additional support to local businesses.
Digital service experience
King's Town Bank's mobile banking app "King's Town Bank Mobile" is the core of its digital service, which is available for download on iOS 14.0 and above and Android 9.0 and above devices, with an App Store rating of about 4.4, Google With a Play rating of around 4.2, users praise its quick launch (within 2 seconds) and intuitive interface (King's Town Bank Mobile app). Core features include:
real-time transfers: support real-time transfers in NTD through the Taiwan interbank transfer system, with a daily limit of up to NT$1 million, international remittances covering more than 100 countries, and low-rate transfers in cooperation with Western Union.
Bill management: Support online bill payment, automatic deduction and e-statement, and classify transaction records in real time.
Investment Tool Integration: Support stocks, funds, bonds and derivatives trading through the Beijing Investment Platform, providing real-time market data and investment advisory services.
The online banking platform "Jingcheng Personal Online Banking" supports a variety of browsers and provides similar functions, and customers can complete the account opening within 5 minutes through the application or official website. The app supports accessibility features such as dynamic font adjustment and VoiceOver compatibility for visually impaired and hearing-impaired customers. Some users reported occasional technical issues, but the bank continued to optimize the user experience.
Technological innovation
King's Town Bank is actively exploring in the field of fintech, relying on its information technology department to drive digital transformation:
AI customer service: Introducing an AI-powered customer service system to analyze trading behavior and detect fraud risks in real time, with plans to launch a virtual assistant in 2025 to support 24/7 inquiries and personalized financial advice.
Open Banking API Support: Follows the Open Banking Framework of the Financial Supervisory Commission of Taiwan and integrates with third-party service providers to provide account management and financial services interoperability, especially in the areas of trade finance and cross-border payments. In 2024, banks will participate in the third phase of open banking, supporting 35 deposit, credit card, and loan-related services.
Other innovations: support for QR code payments, mobile check deposits, partnering with Akamai to protect DNS infrastructure from DDoS attacks, and ensuring online service stability. In 2024, the bank will invest NT$1 billion to upgrade its cloud technology and data analytics platform to improve operational efficiency.
Featured Services & Differentiation
King's Town Bank is known for its localized services and regional reach:
SME support: Provide customized loans and cash management services through the Beijing SME Service, participate in the SME Financing Guarantee Program of the Taiwan Financial Regulatory Commission, with loan approval in as fast as 10 seconds and up to NT$3 million, focusing on supporting SMEs in Yunlin, Chiayi, Tainan and Kaohsiung.
Green Finance: In 2023, it signed a green power contract with Santi Monster Electric Power, launched green bonds and preferential interest rate loans, supported environmental protection projects, and won the "Taiwan Green Finance Pioneer Award" in response to the United Nations Principles of Responsible Banking.
Community Contribution: Through the Bank of Capital Foundation, we will support education and charity projects, donate NT$3 million for community development in 2023, hold financial literacy lectures, and improve the financial management ability of young people. In 2024, the bank signed a memorandum of understanding with the Chiayi County Police Department to strengthen community safety.
Subsidiary services: providing financial leasing and installment services through a wholly-owned subsidiary, King's Town Bank International Leasing (established in 2015 with a capital of NT$100 million); King's Town Securities (acquired in 2021 with a capital of NT$200 million) provides securities brokerage services; King's Town International Construction Management (established in 2016 with a capital of NT$10 million) provides real estate transaction trust and credit investigation services to enhance the diversified financial experience of customers.
International presence: With a small number of branches around the world, it supports cross-border trade and investment, especially in Southeast Asia and Greater China.
Market Position & Accolades
King's Town Bank is one of the leading commercial banks in southern Taiwan, with total assets of approximately NT$600 billion in 2024, ranking among the top 38 regional banks in Taiwan. With 66 branches serving more than 1 million customers, the bank occupies a leading position in the market in the SME and retail banking segments. In 2023, banks reported a 12% increase in interest income, a 5.2% increase in fee income, and a stable non-NPL ratio of 0.02%, demonstrating their solid development. In December 2024, SinoPac announced plans to acquire King's Town Bank, which, if completed, would become the seventh largest financial group in Taiwan and the third largest in the SME loan market. Its international layout covers Southeast Asia, and it will rank high on the Forbes Global 2000 list in 2023. Key accolades include:
2024 "Best SME Bank in Taiwan".
2023 "Taiwan Green Finance Pioneer Award".
Greenwich Associates SME Customer Experience Award 2022
2023 "Best Community Bank Award".
Conclusion
With its deep local roots, international business vision and innovative financial services, Jingcheng Commercial Bank Co., Ltd. has become a pioneer in the financial market in southern Taiwan. It offers a wide range of deposit and loan products, including high-yield savings accounts, term deposits, and flexible mortgages and personal loans, to meet the diverse needs of its customers. In terms of digital services, the "King's Town Bank Mobile" app has been well received for its efficient real-time transfer and investment management features. Technological innovations, including AI customer service, open banking APIs, and mobile payment platforms, demonstrate its forward-looking digital transformation. With its SME support, commitment to green finance, community contributions, and multiple industry accolades in 2024, King's Town Bank continues to demonstrate strong competitiveness and influence in the financial markets of southern Taiwan and the region.
Note:
specific interest rates and product details may vary due to market changes, please check the King's Town Bank official website or check with the bank directly for the latest information.
