Bank ClassificationAlpha
Bank S.A. is one of the leading commercial banks in Greece, affiliated with Alpha Services and Holdings S.A., listed on the Athens Stock Exchange (ticker symbol: ALPHA). The bank is a privately held bank whose main shareholders include Italy's UniCredit (which holds about 20%) and other international investors. Alpha Bank is one of the systemically important banks in Greece and plays a key role in the country's financial system.
Name & Background
full name of the bank: Alpha Bank S.A
Founded: 1879
HeadquartersAddress: 40 Stadiou Street, 102 52 Athens,
GreeceShareholder Background: Major shareholders include UniCredit (approximately 20% of the shares) and other international investors.
Founded in 1879 as the "Bank of Kalamata", Alpha Bank is one of the oldest banks in Greece. Over the past century or so, Alpha Bank has grown to become the second largest bank in Greece through numerous mergers and acquisitions and expansions. In recent years, Alpha Bank has actively promoted its digital transformation and internationalization strategy, further strengthening its market position in Greece and Southeast Europe.
Service Scope
Coverage area: mainly serving the local market in Greece, and has branches in Cyprus, Romania and other places.
Number of offline outlets: As of 2024, Alpha Bank has approximately 287 branches in Greece.
ATM distribution: There is an extensive network of ATMs throughout Greece that offers 24/7 self-service banking.
Alpha Bank's nationwide network focuses on local Greek customers and is complemented by limited international support. Its operations in the South-East Europe region are focused on corporate banking and trade finance.
Regulatory & Compliance
Regulator: Regulated by the Bank of Greece and the European Central Bank, and included in the Eurozone Single Supervisory Mechanism (SSM).
Deposit Insurance Scheme: Join the Hellenic Deposit and Investment Guarantee Fund (TEKE) with a maximum protection amount of €100,000 per depositor.
Recent compliance records: In recent years, Alpha Bank has continued to improve its capital adequacy ratio and non-performing loan ratio, and has no major compliance breaches.
Alpha Bank actively complies with EU and Greek banking regulations, ensuring the soundness of its operations and the safety of customer funds.
Financial health
Capital adequacy ratio: Alpha Bank's Tier 1 capital adequacy ratio (CET1) of 16.9% as of Q1 2025 is above regulatory requirements.
Non-performing loan ratio: The non-performing loan ratio (NPL) decreased to 2.4%, indicating continued improvement in asset quality.
Liquidity Coverage Ratio: The Liquidity Coverage Ratio (LCR) is 192%, well above the regulatory floor, indicating that banks have good short-term solvency.
These indicators reflect Alpha Bank's resilience and solid financial position amid the challenges of the Greek economy.
Deposits &
LoansDeposit Class:
demand deposits: basic demand deposit accounts are available with lower interest rates.
Time Deposits: Time deposits with a variety of maturities are available, and the interest rate is adjusted according to market conditions.
Featured products: such as high-yield savings accounts, CDs, etc., to meet the needs of different customers.
Loans:
Mortgages: Provide a variety of housing loan products with flexible interest rates and repayment terms.
Car loans: Provide preferential loan solutions for car buyers.
Personal Line of Credit: Provides unsecured loans based on the customer's credit profile.
Flexible repayment options: Some loan products support flexible repayment methods such as grace period and adjustable repayment structure.
Alpha Bank's loan products are designed to meet the financing needs of different customers and support the financial goals of individuals and businesses.
List of common fees
Account management fee: €2–5 per month, waived for some accounts based on balance or other conditions.
Transfer fees: Fees are around €0.50–€2 for domestic transfers and €5–€15 for SEPA cross-border transfers.
Overdraft fee: approximately €10 per overdraft, plus daily interest.
ATM interbank withdrawal fee: Approximately €2 for non-Alpha Bank ATM withdrawals.
Hidden Fee Alert: Some Premium accounts require a minimum balance and will incur a €10–20 administration fee if you don't meet them.
Alpha Bank's fee structure is open and transparent, but the fee rules vary significantly from product to product, and customers need to choose the right product according to their needs.
Digital Service Experience
APP & Online Banking: Alpha Bank's myAlpha Mobile and myAlpha Web platforms provide comprehensive digital banking services.
User Rating: Rated above 4.5 on the App Store and Google Play.
Core functions: including face recognition login, real-time transfer, bill management, investment tool integration, etc.
Technological innovation: Introduce AI customer service, robo-advisors, open banking APIs, etc., to improve user experience.
Alpha Bank is committed to providing convenient and secure digital banking services to meet the diverse financial needs of customers.
Customer Service Quality
Service Channels: 24/7 phone support, live chat, social media responses, and other service channels are available.
Complaint handling: Average resolution time of 5–7 working days, high customer satisfaction.
Multi-language support: Greek and English services are available to meet the needs of cross-border users.
Alpha Bank focuses on customer experience and improves customer satisfaction through multi-channel services and efficient complaint handling.
Security measures
Security of funds: Deposits are protected by the Greek Deposit Protection Fund up to €100,000.
Data security: ISO 27001 certified, using real-time transaction monitoring, two-factor authentication, and other technologies to ensure customer data security.
Alpha Bank attaches great importance to the security of funds and data, and continues to invest in information security infrastructure to protect the interests of customers.
Featured Services & Differentiation
segment:
student accounts: Commission-free accounts and preferential loans are available.
Exclusive financial management for the elderly: provide customized savings and investment products.
Green financial products: Launched ESG investments, green loans, etc., to support sustainable development.
High-net-worth services:
Private banking threshold: Provide customized financial solutions for high-net-worth customers.
Customized financial solutions: including asset allocation, tax planning, cross-border investment and other services.
Alpha Bank meets the financial needs of different customer groups and enhances market competitiveness through a variety of products and services.
Market Position & Accolades
Industry ranking: Alpha Bank is the second largest bank in Greece and one of the largest banks in the country in terms of assets.
Awards: It has won many honors such as "Best Digital Bank" and "Most Innovative Bank", reflecting its leading position in digital transformation and customer service.
